Brand Your Business

Brand Your Business

You may have heard something about branding in regards to marketing, but perhaps you've wondered what that means exactly. Sometimes it is better to explain something in relation to something else. That's what I am going to do so first I will start with positioning. You also may have heard that term, but also did not...

Branding your products is important

Branding your products is important

I was chatting with a couple of friends, all of us are either copy writers or graphic designers or both.in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who works in an American advertising firm is now an Art Director, so, needless to say, he considers himself a...

Building Brand Awareness Through Tradeshows

Building Brand Awareness Through Tradeshows

Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria: It should suggest product/service benefits. It should be simple, memorable, and...

Using Embroidery and Heat Transfers in Promotional Clothing

Using Embroidery and Heat Transfers in Promotional Clothing

Promotional items are excellent marketing tools that spread knowledge about your brand. Wearable clothing has become one of the most popular types of promotional items. No matter what the business type whether casual or corporate, athletic or recreational, promotional clothing is a great way to help your business. Promotional clothing can be created in several different...

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